What we do

Ethics through Design

Our aim is to support responsible research innovation in tech-innovation, using designerly and creative methods. 

Using the Design Council's framework for innovation, we work with Ethics through Design methodology to transform the way tech industries think about ethics

We follow 3 responsible research innovation principles:

  • Art Thinking
    • Using creativity to open spaces for critical reflection
  • Engagement
    • Designing capacities for meaningful participation
  • Anticipatory Ethics
    • Noticing and addressing ethical tensions oriented toward the future

The isITethical? Exchange is an innovation research collaboratory that supports, drives, and scaffolds societal R&D capacity for socio-technological innovation, responsive to societal and planetary crises. 

Via knowledge exchange, creative and participatory methods, we aim to make spaces and tools with which designers, engineers, practitioners, communities and policymakers, can collectively consider, anticipate, and shape better futures. We do this in multiple ways:

Capacity Building

isITethical has been working with postgraduate Service Design students at UAL for them to experiment with our frameworks and develop projects and services informed by the Ethics through Design principles. For a recent example, see Tzu-Yin Chen's work on ethics of AI here


Conducting high impact and original research into fields such as track & trace technologies, emergency 5G broadband networks, artificial intelligence, and medical data practices. See our publications.


Working in collaboration with industry to consult on ethical, legal and social issues of new technologies, offering tailored work packages for knowledge exchange projects across Europe.

ELSI Impact Assessments

Designing agile and adaptable methods for industry, practitioners, policy makers and academics to reflect upon with wider impacts of their endeavours.


Creating toolkits for innovators and designers, to work with their own technologies and make them more ethical, throughout the design process

Practitioner Evaluation

Collaborating with practitioners, including emergency responders in fire, paramedic and police, and medical professionals, to facilitate formative evaluation and ethical assessment of new technologies relevant to their fields.